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Fyber User Acquisition
| Symbol | Price | % Change |
|---|---|---|
FBEN |
€0.293 |
1,74% |
Fyber N.V. is a leading advertising technology company. It empowers app developers and digital publishers to generate business-critical revenue streams with targeted advertising, enabling them to optimize the yield they generate from advertising. The company’s technology infrastructure reaches more than one billion monthly active users, providing a channel-neutral open-access platform for advertisers and publishers. It enables cross-device advertising with a global reach and a strong focus on video.
Fyber N.V. was founded in 2010 and is headquartered in Berlin, Germany. The company has offices globally and is listed on the Prime Standard of Frankfurt Stock Exchange under the symbol ‘FBEN’.
Mobile keeps growing – and is fueling much of the ad tech growth. 2015 was the first year that US consumers spent more time in apps than on watching TV. Advertisers are following suit, spending $142bn on mobile advertising worldwide in 2017 with an estimated CAGR of more than 20% for 2017-2020. Source: eMarketer
Video is the fastest growing digital ad format, with particularly strong traction on mobile. The versatile medium meets both publishers’ and advertisers’ requirements of delivering engaging content while ensuring a seamless user experience. Digital video ad spend is set to grow at a 25% CAGR between 2017 and 2020, bringing in more than $40bn worldwide by 2020. Source: eMarketer
Moving away from merely ‘buying ad inventory’ to ‘reaching audiences’ through
automated methods, potentially in real time, makes it easier and more efficient to place advertising.
Advanced programmatic mechanisms will drive even more ad
dollars towards digital. By 2018, it is expected to account for more than 80%, or $39bn, of the total digital display ad spend in the US - and more
than 75%, or $11bn, of US spend on digital video advertising.
Source: eMarketer
The acquisition of Fyber shifted RNTS Media N.V.’s strategic positioning to focus entirely on advertising technology, putting a leading mobile supply-side platform at its core. RNTS Media N.V. was now a leading monetization platform empowering the app economy, enabling mobile developers and publishers to monetize their audiences through targeted in-app advertising.
RNTS Media N.V. upgrades its public listing from the Euro MTF in Luxembourg to the Prime Standard of the Frankfurt stock exchange, providing increased liquidity, transparency, and enhanced future funding options.
Following earlier acquisitions of Falk Realtime and Heyzap, RNTS Media N.V. closes the acquisition of Inneractive, a global RTB exchange and comprehensive supply-side platform. This acquisition enables RNTS Media N.V. to upgrade its global reach, broaden its product portfolio, and increase its addressable market.
RNTS Media N.V. renamed to Fyber N.V., anchoring all subsidiaries under the Fyber brand. The exclusive focus on ad tech underlines the company's vision of building one of the world’s largest publisher monetization platforms.
Fyber launched its new brand, continuing the integration process of the former group companies into one unified company and technology platform. The Company also launched its proprietary header bidding solution FairBid, the world’s first and only mechanism to create a true state of header bidding for the mobile app environment.
The acquisition of Fyber shifted RNTS Media N.V.’s strategic positioning to focus entirely on advertising technology, putting a leading mobile supply-side platform at its core. RNTS Media N.V. was now a leading monetization platform empowering the app economy, enabling mobile developers and publishers to monetize their audiences through targeted in-app advertising.
RNTS Media N.V. upgrades its public listing from the Euro MTF in Luxembourg to the Prime Standard of the Frankfurt stock exchange, providing increased liquidity, transparency, and enhanced future funding options.
Following earlier acquisitions of Falk Realtime and Heyzap, RNTS Media N.V. closes the acquisition of Inneractive, a global RTB exchange and comprehensive supply-side platform. This acquisition enables RNTS Media N.V. to upgrade its global reach, broaden its product portfolio, and increase its addressable market.
RNTS Media N.V. renamed to Fyber N.V., anchoring all subsidiaries under the Fyber brand. The exclusive focus on ad tech underlines the company's vision of building one of the world’s largest publisher monetization platforms.
Fyber launched its new brand, continuing the integration process of the former group companies into one unified company and technology platform. The Company also launched its proprietary header bidding solution FairBid, the world’s first and only mechanism to create a true state of header bidding for the mobile app environment.
